Privacy Policy

Thank you for visiting our website.  SeaWorld Parks & Entertainment, Inc. and its affiliates (collectively, “SeaWorld” or “we” or “us”) own and operate, directly or through third party service providers, this website ( for use by persons in the European Economic Area.  This policy tells you how we collect, process and use your personal information. Please read the following carefully to understand our views and practices regarding your personal data and how we will treat it.

Cubo Communications Group Limited, White Collar Factory, 1 Old Street Yard, London, EC1Y 8AF, is the data controller responsible for your personal information.

Any questions regarding this policy and our privacy practices should be sent to us by post at Cubo Communications Group Limited, White Collar Factory, 1 Old Street Yard, London, EC1Y 8AF.

Who Are We?

SeaWorld Parks & Entertainment, Inc. and its affiliates operate theme parks and entertainment venues throughout North America including SeaWorld® Orlando, Aquatica, SeaWorld’s Waterpark® in Orlando, Busch Gardens® Tampa and Discovery Cove®. Our corporate group also consists of Adventure Island®, Aquatica SeaWorld’s Waterpark®, Busch Gardens®, Discovery Cove®, Sesame Place®, and Water Country USA®.

This privacy policy explains our online information practices and the choices you can make about the way your personal information is collected and used through our website.

What Information Do We Collect from You?

You may browse many sections of our website without providing any personal information about yourself.  However, if you choose to register for one of our promotions or services, order a DVD, ask us a question through our Contact Us link, purchase park tickets, submit a review or image, or engage in certain other online activities, we must collect certain personal information from you.

The personal information and data we collect depends on the context of your interactions with our website, the choices you make, including your privacy settings. As more fully described below, the personal information and data we collect includes the following:

  • Name and contact data. We collect your title, first and last name, email address, postal address, phone number and other similar contact data.
  • Demographic data. We collect information about you such as your age and country of residence.
  • Payment data. We collect credit/debit card or other payment details.
  • Interests and favourites. We collect information such as which parks you’re most interested in visiting.
  • Travel information. We collect information including your departure date and the number of nights of your trip.

We also collect personal information and data that you provide to us and the content of messages you send to us, such as feedback and reviews you write, or questions and information you provide for customer support and to respond or comply with your request. When you contact us, such as for customer support, your phone conversations with our representatives may be monitored and recorded.

You have choices about the information that we collect. When you are asked to provide personal information, you may decline. But, if you choose not to provide information that is necessary to deliver a product or service or to fulfill a given request, you may not be able to receive the given product, service or information.

In particular, we process personal information for the specific purposes listed below; the following explains which personal information we collect for each purpose, the exact nature of the purpose, the length such data is stored, the basis for collection, and any further relevant information.

Ordering and Fulfilling Such Orders

If you place an order through our website or over the telephone, such as an order for a ticket to one of our theme parks or for one of our free DVDs, we must obtain information from you in order to fulfill the order, including your contact information, payment information such as credit card number, billing and shipping information, order information, preferences, user information, information about travel plans and companions.  This information is used for billing purposes and to fulfill and confirm customer orders.  The information may be used to contact you to confirm orders or in the event that we have trouble processing your order for a ticket or DVD.

Consistent with applicable laws and requirements, we retain order information for one year after your order has been processed (unless we are required by law to store the information for a longer period in which case we store the information for the period required by applicable law) in order to better serve you on future purchases. We also share this information with third party services in order to process your payments.

Our basis for processing your information is to fulfill the contract for delivery of the items you ordered.

Email Marketing or Email/Online Newsletter

If you choose to sign-up to receive email marketing from us or to receive our newsletter, you submit certain basic information.  This information may include your name, email address, and a confirmation that you are over 16 years old.  This information is used to email our marketing materials or to send the newsletter electronically and to ensure that we can provide you with appropriate customer service and respond to your inquiries about the email marketing or information in the newsletter.

We send our email marketing on a monthly basis.

We store your registration information until you choose to unsubscribe from our email and newsletter marketing (unless we are required by law to store the information for a longer period in which case we store the information for the period required by applicable law).

Our basis for processing your information is your consent and the processing is necessary to fulfil your request to receive our newsletter and/or marketing materials.  If you wish to discontinue receiving this information, you may update your preferences by using the “Unsubscribe” link found in the emails or newsletter that we send to you or by post at Cubo Communications Group Limited, White Collar Factory, 1 Old Street Yard, London, EC1Y 8AF.

Promotions and Third Parties

From time to time, SeaWorld Parks & Entertainment may run promotions offering our customers special deals, coupons, discounts, chances to win contests, and other prizes.  These promotions may involve third parties.  In order to participate in these promotions, SeaWorld Parks & Entertainment may require certain basic information about you, such as your name, email address, postal address, date of birth, photos of yourself and (with their consent) family members, and other personal data required for the particular promotion or competition.  This information may be stored by SeaWorld Parks & Entertainment in order to help us better understand how we can design and market our products for you and others.  This information may also be shared with any relevant third-party promotional partners involved in the specific promotion for which you choose to sign-up.

We store this information for one year after you provide them to us (unless we are required by law to store the information for a longer period in which case we store the information for the period required by applicable law).

Our basis for processing your information is your consent.  If you wish to discontinue receiving this information, you may update your preferences by using the “Unsubscribe” link found in the emails that we send to you or by post at Cubo Communications Group Limited, White Collar Factory, 1 Old Street Yard, London, EC1Y 8AF.

To Prevent Harm to Us, Our Products or Services or to Bring or Defend Legal Actions

We may gather your personal information, including your first and last names, your postal address, your email address, your criminal or credit history and relevant information about (i) the harm or potential harm, (ii) the claim or potential claim or (iii) the situation or circumstances giving rise to harm, potential harm, claim or potential claim for the purposes of bringing or defending legal actions or as required by applicable law.  For example, when we believe that we must disclose information to identify, contact or bring legal action against someone who may be violating our Terms and Conditions of Use or who may be causing injury to or interference with our rights or property, other website users or customers and their information, or who may be harmed by such activities.

We store such personal information for six years after you provide the personal information to us, unless (i) we are required by applicable law to store the information for a longer period in which case we store the information for the period required by applicable law or (ii) unless we reasonably anticipate litigation with regard to the matter in which case we would retain relevant information until such time as the litigation is concluded or is no longer reasonably anticipated.

Our basis for processing is (i) a legal obligation or law to which we are subject or (ii) the processing is necessary for the purposes of our legitimate interests in protecting our business, products, services or a person or property or to defend ourselves against claims or potential claims.

Cookies and Other Tracking Technologies

See our separate Cookies page for more information.

Sharing Information Collected with Third Parties

SeaWorld Parks & Entertainment may share your information within the SeaWorld Parks & Entertainment group of companies as well as with third parties that assist us with our website, advertising and contests, such as in providing the services that you requested, or for the purposes of improving our marketing or administration.  This includes companies that provide analytics to us about use of our website, so that we can evaluate use of our website and continue to improve our website content.  However, when we use third party service providers, we disclose only the personal information that is necessary to deliver the service to us and we have a contract in place that requires them to only use the information for the purposes it was provided, to keep your information secure and not to use it for their own direct marketing purposes.  We are liable to you for our third party service providers appropriate processing of your personal information in a manner consistent with this Privacy Policy and applicable data privacy laws and regulations.

When you use our online booking page, your order is processed by a third party ticket provider and payment processor (ATD Travel Services Ltd), who specialises in the secure online capture and processing of credit/debit card transactions and distribution of tickets.

When you order a DVD from our website, your order is processed by a third party fulfilment provider (Ark H Group Ltd), who specialises in the fulfilment and distribution of goods.

Except as provided in this policy, SeaWorld Parks & Entertainment does not share or sell any personal information that you provide to us through our website for any separate use by any third party.  However, from time to time, we may provide aggregate (statistical) information about our customers, sales, online traffic patterns and related information to reputable third parties who help us improve our business and services, but these statistics do not include any personal data or personally identifying information.

We also may disclose your information to our third party services providers related to the prevention of harm to us, our businesses, services or products or to protect persons and property.  Additionally, we may disclose your information to our service providers to defend claims or potential claims made against us any person or entity in or associated with the SeaWorld Parks & Entertainment group of companies.

In the event that we sell, assign, or transfer all or part of the SeaWorld Parks & Entertainment business, we may transfer your personal information to the buyer.  However, the buyer, assignee, or transferee will be required to safeguard your personal information in a manner that is consistent with the requirements in this Privacy Policy.

Links to Other Websites

Our website may contain links to sites operated, controlled, and maintained by independent third parties.  We do not control the use of information you may provide to such third parties.  If you access other websites using the links provided in our website, the operators of the third-party sites may collect information from you that will then be used by them in accordance with their own privacy policies, not ours.  Those policies may differ from ours.  It is your responsibility to familiarise yourself with privacy policies on this website and other websites.

Transferring Your Information Outside of Europe

This website is intended for residents of the European Economic Area.  However, as part of the services offered to you through this website, the information which you provide to us may be transferred to countries outside the European Economic Area.  We will only transfer this information in compliance with applicable law.  Please note that there may be different standards that apply to how your information may be used and protected than the standards in place in your country.  SeaWorld Parks & Entertainment has put in place safeguards to ensure that your data is safeguarded and protected.  This includes obtaining written assurances from third parties assisting SeaWorld Parks & Entertainment with its website or given access to your data, which require them to adopt standards that ensure an equivalent level of protection for your data as that adopted by SeaWorld Parks & Entertainment.

Safeguarding Your Information

We follow applicable laws and requirements to protect your information. SeaWorld Parks & Entertainment uses physical, electronic, and administrative safeguards designed to protect your personal information from loss, misuse, alteration, theft, unauthorised access, or unauthorised disclosure.  We evaluate these safeguards on an ongoing basis to help minimise risks from new security threats as they become known.  However, as is the case with all websites, we unfortunately are not able to guarantee 100% security for data collected through our public website.  We use SSL encryption on payment portals within our website, however, unless specifically designated on our website, we do not use encryption. When you are on a secure page, a lock icon will appear on the bottom of web browsers such as Microsoft Internet Explorer.

Our Commitment to Children’s Privacy

The SeaWorld Parks & Entertainment website that links to this Privacy Policy is not intended for use by children under the age of 16. SeaWorld Parks & Entertainment does not market any of its products online for children under the age of 16, nor does SeaWorld Parks & Entertainment design its online applications, advertisements and other features to attract an audience of children under the age of 16.  Although certain pages within the website may reference “kids” or “children,” SeaWorld Parks & Entertainment strictly intends for such portions of the website to be used only by adults (such as parents) or children of the age 16 or older.

SeaWorld Parks & Entertainment does not sell or share information obtained from minors with any third parties for their own use.  The third parties who may have access are those assisting us with or co-sponsoring our website fulfillments, such as for purposes of filling orders or processing payments.  We do not share a child’s information with blogs or other sites where the information would be publically accessible.  We may collect limited information for a one-time contact.  In such a situation, we do not keep the information nor disclose it or use it for any other purpose.

If SeaWorld Parks & Entertainment should inadvertently collect information from a child under the age of 16, we delete that information, except to the extent needed to seek verifiable parental consent from the minor’s parent or legal guardian.  When verifiable parental consent is obtained, we collect only that personal information from a minor that is relevant to the registration or purchase.  We protect the information with security safeguards and confidentiality measures that are commensurate with the sensitivity of the information.

Your Rights with Regard to Your Personal Information

You have the following rights with regard to your personal information: (i) the right to access; (ii) the right to rectification; (iii) the right to erasure; (iv) the right to restrict processing; (v) the right to object to processing; (vi) the right to data portability; (vii) the right to withdraw consent at any time and (viii) the right to lodge complaints. Please note that these rights are subject to certain exemptions which may be applicable to any request you make. You may exercise any of these rights by contacting us by post at Cubo Communications Group Limited, White Collar Factory, 1 Old Street Yard, London, EC1Y 8AF.  You also have the right to lodge your complaints with the applicable legal authorities, including, without limitation, the applicable E.U. supervisory authority(ies). Details of these can be found at

We will respond to your requests in accordance with, and within the appropriate time frame determined by, the applicable law and/or regulation governing the use of the given personal information.  In most cases, we will respond to requests within one month; provided, however, if the request is complex, we may extend its response time in accordance with applicable law and regulation. Please note that we may require additional information from you in order to honour the request, such as to ensure proper authentication or to verify the SeaWorld Parks & Entertainment entity to which the information was provided.

Right to Unsubscribe

You have the right to unsubscribe from any services that we offer, if you no longer want to participate. To do so, please write to us at Cubo Communications Group Limited, White Collar Factory, 1 Old Street Yard, London, EC1Y 8AF.  Please note that if you already have requested products or services when you decide to withdraw consent, it may take a short period of time for us to update your preferences and ensure that we honour your request.

Changes to This Privacy Policy

As we continue to provide additional services and as the privacy laws and regulations evolve, it may be necessary to revise or update this Privacy Policy.  If we make any material changes to this Privacy Policy, including, any material changes to how we collect, use, process, and/or share your information, we will prominently post a notice of such changes on the website(s) covered by this Privacy Policy. To the extent required by applicable law, we will contact you with regard to changes to this Privacy Policy.

Contact Us

If you have any questions or concerns regarding our practices regarding your personal information, please contact us by post at Cubo Communications Group Limited, White Collar Factory, 1 Old Street Yard, London, EC1Y 8AF.

Updated:  11th April 2023

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